I’m a multidisciplinary creative with 15+ years of experience shaping brands, products, and campaigns across Europe and LATAM — with a focus on SaaS, digital-first businesses, and creative agencies.

My background in graphic design and art direction spans everything from brand identity and digital experiences to marketing campaigns and product visuals. I work closely with Product, Marketing, and Leadership teams to help brands turn insights into clear concepts, campaigns, and digital experiences that look good, feel consistent, and perform.

I’ve led design projects for SaaS platforms in Sweden, built brands from the ground up, and delivered campaigns for global networks like WPP in Argentina and Germany. I bring a balance of creative thinking and structured execution — turning ideas into visual work that connects.