I’m a multidisciplinary Creative Director with 15+ years of experience shaping brands, products, and campaigns across Europe and LATAM.

I’ve led creative work for SaaS platforms in Sweden, built brands from the ground up, and delivered campaigns for global networks like WPP in Argentina and Germany. I work closely with Product, Marketing, and Leadership teams to turn insights into clear concepts, strong visual systems, and effective creative.

I balance strategic direction with hands-on execution — ensuring ideas translate into work that looks good, feels consistent, and delivers results.